Comfort suppliers since 1976

Dreamland distinguishes itself from conventional bed retailers through an unwavering commitment to excellence, sustainability, and community engagement. As the National Bed Federation (NBF) Small Retail Champion of the Year 2024-2025, we have been formally recognised for our industry-leading service, ethical business practices, and customer-centric approach.

Our dedication extends beyond commerce—we actively integrate societal and environmental responsibility into every strategic decision. This ethos is reflected in our multiple community award nominations, as well as our strong partnerships with Mary Stevens Hospice and the Air Ambulance, ensuring that our success translates into tangible benefits for those in need.

A core pillar of our business is investment in people. We believe our employees are our greatest asset, providing every team member with industry-leading training and apprenticeship opportunities. This commitment was exemplified when we secured the Apprentice of the Year award for the Retail, Hospitality, and Leisure sector, alongside a prestigious Special Recognition Award.

Unlike many retailers, we reject aggressive sales tactics in favour of a consultative, customer-first approach. Our team offers expert guidance without pressure, ensuring that customers make informed choices suited to their needs.

Sustainability is embedded in our operations—no mattresses, divan bases, or beds are sent to landfill, and all cardboard and plastic packaging is responsibly recycled. By seamlessly combining commercial expertise with environmental and social responsibility, Dreamland has established itself as a pioneer within the bedding industry, setting new benchmarks for ethical retailing.

We are proud to be a Bricks and mortar business, we feel all customers should have the opportunity to feel the products before purchasing. We do not sell online 

There are more than 100-bed models in stock at Dreamland, including  Enchanted house, Somnus, Relyon, Millbrook and Hypnos, and you’ll also find other leading brands such as Sleepeezee, Sealy, Silent Night, Shire and electric bed specialists 

Our team at Dreamland is comprised of highly trained staff who are not driven by sales targets. They are dedicated to providing impartial advice on the best sleep system for your needs and budget.

Delivery is free of charge (within 25 miles), We can Remove your old mattress and divan and have them Environmentally recycled 

Over the past few years, it has raised more than £300,000 for the Mary Stevens Hospice.

Look out for the NBF logo throughout the site and instore  

Dreamland assemble your divan, more reasons why you’ll sleep
soundly in your new bed!